On Thursday, November 10th, a new era of Enel began in Argentina. With a massive event organized at the Faena Arts in Puerto Madero, the energy group, having a strong presence in our country, presented itself to the public with the rebranding of its subsidiaries.
That night, under the watchful eye of Enel Group´s directors, public officials, authorities within the energy sector, journalists and invited stakeholders, Buenos Aires witnessed the birth of Enel Generación Costanera, Enel Generación El Chocón, Enel Trading Argentina, and Enel Green Power Argentina who together with the distributor Edesur and the generator Central Dock Sud form the holding Enel Argentina.
Using the concept of Open Power, the launch event included a live performance, a virtual reality 360° entertainment activity, and a live show of dancers who uncovered the logo of the new brand, all of which were accompanied by the brilliant performance of a bandoneon that wrapped the place with the city charm of tango.
That day, Enel Group provided its energy to the entire country, with the aim of improving its services every day and betting into the country´s future. With your energy and ours, we can make it possible.