We delivered 5.000 chinstraps to the Red Cross made with recycled clothing

The Sustainability team made 5.000 chinstraps that will be distributed through the Red Cross in vulnerable areas of Esteban Echeverría, Lomas de Zamora and Quilmes. It is a circular economy project based on the safety clothing of our technical team that was in disuse.

Additionally, we assigned about 1.000 chinstraps to Edesur commercial offices. In total, the stock includes 6.000 units.

The objective of this action, called Tapaboca de Uso Social, is to benefit families living in vulnerable areas with reusable chinstraps made with quality material and, at the same time, strengthen our value chain and links with the communities where we operate.

The chinstraps were made from recycled clothing.

Reverse logistics
To start this project, the first thing our Sustainability team carried out was to identify a strategic partner, the Marshall Moffat company, the largest apparel producer in the region, for the washing and disinfection of garments.

It was a reverse logistics process, since the company that usually acts as a supplier participated by receiving the recycled parts and once again guaranteeing their total sanitation.

Then, in a joint effort with the Asociación de Moda Sostenible Argentina (AMSOAR), the idea was presented to several textile companies that carry out circular economy and the Mac Body cooperative was selected. 

Host communities
The chinstraps were delivered to the Argentine Red Cross, which will be in charge of distributing them in southern neighborhoods of the Buenos Aires suburbs, located in Esteban Echeverría, Lomas de Zamora and Quilmes. A small part will be available in our trade rooms, during the reopening.

This was a circular economy project that involves different strategic partners united by a common objective: to produce social impact through a model that reduces the entry of virgin materials and reduces the production of waste, which strengthens economic flows and favors the environment.